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Is it Better Service or Stalking Private Citizens?

Touch the Soil News #1333 (Feature photo – Urban Cow – Public Domain)

Phil Lempert ( brings an interesting story of how McDonalds just acquired a company called Dynamic Yield. Dynamic Yield specializes in machine learning to gather data about customers in order push recommendations on them in future visits. The obvious goal is to generate more sales, but is this what consumers really want.

Phil Lempert brings more of the details of what’s coming for McDonald’s customers’ privacy.

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