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Are Self-Ordering Kiosks Really the Way?

Touch the Soil News #1176 (Feature photo – Self-Ordering Kiosks – CCA SA 4.0 International)

Food ordering apps and kiosks where you can order and pay are becoming the norm at McDonalds and other places. The other day, while visiting a new McDonalds, arriving guests were escorted to the kiosks. Politely avoiding the kiosks I went to a real person willing to take my order. Interestingly, most people standing at the kiosks were taking two to three times longer than it took me to get my order in. Things were no more speedy for the occasional car waiting outside to have their “app” order delivered to their car.

Phil Lempert ( covers the interesting topic of how Amazon’s approach may make the McDonald’s kiosks as inefficient as using a landline to call in takeout order.

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