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What if You Were CEO of Starbucks?

Touch the Soil News #1048 (Feature photo – Starbucks – Public Domain) Starbucks has become a global household name – it has around 28,000 locations worldwide and some 240,000 employees. What happens when the stockholders of Starbucks tell you they aren’t getting enough money and you should do something about the declining stock value? Starbucks has issued almost 1.4 billion shares that stockholders think should be worth almost $60 billion. However, even though overall sales are growing slightly, operating income is down. To make stockholders happy, Starbucks plans to shell out $25 billion in cash benefits to stockholders in the form of stock buybacks (increases value to remaining stockholders) and…

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The Coffee of Things

Touch the Soil News #644 (Feature Photo – Brazil is the world’s largest coffee producer by far) How many farmers, market gardeners and home growers start the day with a cup of coffee? For most major agricultural commodities – of which coffee is one – the USDA keeps track of production and ending stocks. Ending stocks are important because they reveal whether the world consumes more of a product than is produced for a given year. Stocks represent coffee beans that are on hand before the new season crop comes in. For the 2016/2017 coffee bean season just ending, the ending stocks are set to drop again for the third…

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