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Pulses Reflect Changes In Consumer Choices

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Touch the Soil News #524 A new group of agricultural crops (pulses) are gaining traction as both a milled flour (to replace wheat) and as an additive to drinks (to replace soy). The market for flour made from pulses reached $17 billion (globally) in 2015. Grand View Research of San Francisco projects that the growth in the consumption of pulse flours will have a compounded growth rate of 14.5 percent per annum. Annual pulse flour sales are expected to reach $57 billion by 2024. Pulse flours are able to replicate the functional properties of other (wheat) flours, which will help propel consumption and sales. Pulses include agricultural crops such as…

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