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The Ownership Saga Behind Hostess Twinkies

Touch the Soil News #434 The saga of the “Hostess” twinkie rivets through almost 100 years of American food history. It reveals a world of turmoil, bankruptcy, takeovers and financial deal making. One must ask: Are the malfunctions of the industrial food chain a surface expression of an underlying “carnivorous” financial landscape? (Hostess Twinkies is a registered trademark of Hostess Brands) James A Dewar (1897-1985) invented the “Twinkie” in 1931 in Shiller Park, Illinois. He was an employee of the Continental Baking Company. In years past, estimates are that fans of twinkies were buying approximately 500 million twinkies a year (photo courtesy of Oak Park Historical Society). A Condensed Timeline…

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Why Crickets?

Touch the Soil News #329 Three years ago, a couple of entrepreneurs ordered two shoebox-size containers of loud and noisy crickets. Co-founders Greg Sewitz and Gabi Lewis wanted to find out if they could make food using insects. Now, three years later, their company – EXO – just surprised the world by attracting $4 million in funding. The company’s protein bars (main ingredient cricket flour) could now appear in more supermarkets nationwide.   The practice of eating crickets is called “entomophagy” and EXO wants to get folks excited about eating bugs. Globally, over 1,000 insect species are known to be eaten in 80 percent of the world’s nations. Mainstream adoption…

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The Rise of the Crickets – Buy Cricket Protein Bars and Cricket Flour Today

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The other day, while strolling through the aisles of Natural Grocers – our local source for organic food – we saw a special display of protein bars made with cricket flour.  No, I did not pick one up to eat as I had this unexplainable mental aversion. But, many folks are somehow overcoming this aversion and buying into the new “cricket” protein trend into the food chain. Journalist Sophie Lee, on the staff of The Daily Californian, gives her take on her first experience eating insects: “I stared into its black, beady, little eyes. Then I popped it in my mouth, expecting the worst, but it was crunchy and tasted…

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