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David Versus Goliath

Touch the Soil News #570 For most of agricultural history, the growth of large industrial farms was paralleled by the growth in tractor size – both of which had larger and larger price tags. Large tractors today can carry price tags of $300,000 plus. In stark contrast to equipment trends of ever higher technology and price, a new Alabama start-up called CleBer, LLC was formed to go the reverse. Founders Horace Clemens and Saul Berenthal, neither of which have manufacturing experience, have engineered the Oggun tractor. A tractor that could (due to cost and access issues) revolutionize the food chain. A food chain that is increasingly conscious about local, sustainable…

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