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The Battle Over Meat is Growing


Touch the Soil News #690 (photo courtesy of Beyond Meat) Rabobank, the world’s largest agricultural lender, recently reported that Americans eat 193 pounds of meat annually – 3.7 pounds per week. Of the meat we eat, 45 percent is chicken, 28 percent is beef and 27 percent is pork. In terms of dollars, purveyors of meat are competing for a piece of the roughly $185 billion a year Americans spend on meat. However, the purveyors of meat are starting to break into pieces. Yes, meat from animals is the primary source of meat. However, small as they may be, meat from plant proteins and meat from lab-cultured meat cells are…

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