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Rising Consumer Consciousness – We Can Make Changes

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Touch the Soil News #196 At the recent “Women in Agribusiness Summit” in Minneapolis (9/28/2015) a number of women provided insights as to the direction of food and farming. Dr. Elizabeth Sloan (of Sloan Trends, Inc.) said we are in a new age of agriculture (source WattAgNet) . From her presentation, several key points stood out: The marketplace is moving to “fresh” when it comes to food. Chemicals are the No. 1 safety issue for consumers who are also avoiding artificial ingredients and preservatives. Some 29 percent of adults now buy organic foods in order to avoid genetically modified foods. Forty seven percent of supermarket shoppers say they support companies…

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