Touch the Soil News #973 (Feature photo – Large Feedlot – public domain)
In a recent press release, the United States Cattlemen’s Association says it submitted a petition for rulemaking to the USDA. The Association wants the Food Safety and Inspection Service (an arm of the USDA) to establish beef labeling requirements to inform us on the difference between beef products derived from cattle raised on the ranch and those derived from beef created in the laboratory from beef cells.
While the goal of the Cattlemen’s Association is obvious – to protect their economic turf, could this backfire? Meat labeled as avoiding slaughter houses and issues surrounding the environmental footprint of ranch-raised beef may have more appeal than the cattlemen might think. What do you think?