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Experiment – What Happens to You When Everything You Eat is Organic

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Swedish grocery chain Coop has been working since the 1980s to educate consumers on the benefits of eating organic and challenging politicians to do more for organic food production. We all know the story, we can read all the technical studies on the pesticide levels in our bodies, but few people change to organic – often because of the cost.

Putting technical reports aside, the Coop decided to do an experiment on what happens to people when they switch to 100 percent organic diets. The company enlisted the Palmbergs (see photo), a typical Swedish family, to participate in a three-week experiment switching from conventional food to organic.

In the first week, the Palmbergs ate their usual non-organic meals and gave urine sample each day to an independent testing laboratory – the Swedish Environmental Research Institute. Out of 12 chosen pesticides to test for, 8 of them showed up in the family members’ systems.

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After the first week, the Palmbergs switched to a 100 percent organic food diet for two weeks. During this time, new urine samples were taken. After a few days almost all of the pesticides were gone.

After the first week, the Palmbergs switched to a 100 percent organic food diet for two weeks. During this time, new urine samples were taken. After a few days almost all of the pesticides were gone.

Not to stop there, the Coop created a video (uploaded here) so that they could show people what happens instead of a barrage of technical notes. Titled “The Organic Effect,” the video has gone viral. Since its uploading on YouTube on May 4, 2015, there have been around 2.6 million views to date.

The video has been uploaded here and provides one of the most compelling reasons for organics in about 1.5 minutes. For links to the complete report, you can visit: https://www.coop.se/organiceffect

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