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The Economics of Change

Positive Future #266 (Feature photo – Audi E-Tron – CCA SA 3.0 Unported)

InsideEVs just posted an insightful statistic. Audi – the maker of the upcoming Audi E-Tron – has purportedly received over 10,000 pre-orders globally. Preliminary estimates are that the car will have a starting price of around $75,000.

This is an interesting perspective on the future of mobility. In the U.S., for example, sales of passenger cars are plummeting in favor of SUVs and trucks. So what attraction does this new passenger car have other than it is electric and going to compete with Tesla? You can read the full story here:

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