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What Americans Think of Food

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Touch the Soil News #607 (feature photo – CCA 2.0)

One of the world’s leading “market intelligence” agencies (Mintel) recently reported on American attitudes towards food. You can read the full release at:

http://www.mintel.com/press-centre/food-and-drink/resolution-refresh-less-than-half-of-americans-consider-their-diet-to-be-healthy

By the numbers, here are highlights of the research:

 

  1. 58 percent consider their diets to be not healthy
  2. 38 percent agree that healthy foods are worth the added expense
  3. Only 14 percent agree that regulatory approval indicates a food is healthy
  4. Only 16 percent trust health claims on food and beverage packages
  5. Only 23 percent agree that guidelines for diet published by the USDA are good for them
  6. 28 percent believe a food is unhealthy, if it has artificial ingredients (sweeteners, preservatives and artificial flavors
  7. 46 percent agree that GMO foods are not suitable to eat. If household income is over $50,000, 58 percent agree that GMO foods are not suitable to eat
  8. 30 percent of fathers are more likely to purchase food with a health claim
  9. 23 percent of mothers are more likely to purchase food with a health claim
  10. Almost 60 percent of consumers are interested in protein, fiber and whole grains

Following is an interesting video clip on foods that are legal here, but banned in other countries:

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